Oenology

"Aromatically complex", "with well-worked tannin", "noble personality" ... These are some of the terms we find in a real wine label, chosen at random. But what the hell do they mean? The truth is that the world of wine is dominated by marketing experts. Many terms that can be used correctly to describe a wine have been transformed into empty expressions, which serve little more than as an advertising claim.

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Félix González is one of the most reputed winemakers in Spain, responsible for all the wines of the Matarromera Group, an important Spanish wine company that billed almost 22 million euros in 2017. In his hands are some of the best vineyards of the Ribera del Duero (and four other denominations), but his biggest professional challenge has not been to place his wines at the top of the Parker list - something to which he is already accustomed -, but to produce an alcohol-free wine that is even drinkable, gathered today under the Win brand.

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At the beginning of the year we learned that Jon Bon Jovi, singer of the mythical heavy band that bears his name, had partnered with the well-known French winemaker Gérard Bertrand to produce a new premium rosé wine: Diving into Hampton Water. Only a few months later, the broth appears as the best pink in the world in the famous Wines Spectator's ranking.

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It tells the story that Francis Drake, the pirate whom the English consider a hero, attacked Cádiz in 1587 and ransacked the cellars of Jerez, carrying 3,000 wine boots to the perfidious Albion. The arrival of the loot allowed the English court to know some wines that caused rage and, although they tried to loot the region again, they finally chose to trade with the wineries in the area and open their own.

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Arunachal Pradesh is the most isolated state in the Republic of India. Located northwest of the country, next to the Chinese autonomous region of Tibet, it is home to 26 indigenous tribes and dozens of sub-tribes, many of which retain their own cultural and political traditions and institutions. The region has always been a favorite destination of anthropologists, not in vain is one of the few places in India that still retains a good number of ancestral traditions; but tradition is not lived, especially if you are connected from the rest of your country by a narrow land corridor and you don't even have an airport.

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Three bottles of what is believed to be the oldest wine in the world, from the 1774 vintage, will be auctioned this month in France, according to The Guardian. This is specifically known as vin jaune (literally "yellow wine), a traditional elaboration of the Jura region, in the east of the Hexagon, which is made with grapes of the Savagnin variety harvested late in late October or early November to obtain a must with high sugar content, which is macerated in chestnut barrels coated inside with a yeast film that, it is believed, improves its aging.

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The photographs of the bottle of wine circulate nonstop by the WhatsApp groups in what seems like a clear marketing operation, well adapted to the times. A wine sponsored by Chimo Bayo, whose description leaves no doubt. "Our bobal grape has been carefully selected under the method of 'This yes, this no, I like it like me'.

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